Press Release: NextHome Launches “Casan Collection” . For a video overview of the Casan Collection, click here.
We believe that luxury, like a lot else in real estate, could do with some redefining and thoughtful innovations that bring in the next best practices. Casan covers new ground: created for the top 10 percent of the market as defined by that market. We recognize that luxury properties live everywhere, not exclusively in big cities or coastal retreats. The Casan Collection is an unparalleled visual identity, advertising, and marketing suite designed to attract a refined set of clientele. Our luxury certified professionals deliver a distinct and exquisite experience for all parties in the transaction. Casan is the new benchmark for luxury real estate. NextHome members are innovators, passionate about redefining the real estate experience in ways that prioritize the value of the human relationship. We understand that people looking to buy or sell their home are looking to do so with the greatest ease, placing their trust in us to expertly guide them through the process. Luxury clients share these same qualities, plus an innate desire for something exclusive, someone who recognizes their unique wants and needs.
The Casan Collection was specially designed to meet the standards of the top 10% of the market and set a new benchmark in luxury real estate. Our commitment to elevating the highly specialized sale of luxury homes translates to the Casan Collection being available only to NextHome members who have completed a thorough training and certification course through the Institute for Luxury Home Marketing. As the leaders in the luxury space for nearly two decades, the Institute has deep knowledge of the affluent clientele that makes up the top 10% of your market. Completing their training program is the key to unlocking the Casan Collection visual identity and marketing suite for them and their refined clients. The Casan Collection provides a new, more refined level of marketing to our most elite listings. Through partnerships with LUXVT, the Institute for Luxury Home Marketing, Studeo, and more, these listings receive a global audience and placement on such publications as the Wall Street Journal, The New York Times, The duPont Registry, and more. Learn more about the Institute by tuning in to their “Estate of Mind” podcast here, requesting their “National Luxury Market Report” here, or following their blog here. Call, email, or text us today to learn more about working with our Casan Certified Luxury Agents.